NOW Productions has produced the first series of Secret Millionaire for TV Prima in the Czech Republic. This uplifting format rewards the work of heroic individuals in the country’s most deprived communities. This series sees millionaires going undercover in Czech Republic’s poorest areas. They might not look like it, and their new friends don’t know it, but these people are rich, and they are looking for deserving people to give their money to. In each show a different philanthropic millionaire says goodbye to the trappings of success. Their mission is to get to know as many people in the community as possible and to identify the most selfless and worthy – those who do wonderful work for little or no reward. After a week incognito, The Secret Millionaire donates life-changing sums of their own cash to deserving candidates and charities. The seven brave millionaires are Simona Kijonková, Karel Janeček, Jiří Antoš, Lenka Hlavatá, Václav Staněk, Petra Plemlová a Martin Hausenblas.
Markéta Ekrt Válková